Stop chasing followers: ”

The internet is not a numbers game. It’s about dialog, persuasion, and influence.

Following doesn’t mean paying attention. You don’t want numbers on Twitter, not really. What you want is to follow and be followed by human beings who care about issues you care about.

This thing we make together. This thing is about hearts and minds, not eyeballs. Especially not eyeballs that aren’t even watching. Eyeballs is so 90s. And it was never the right metric.

This thing. If numbers are your strategy to win at this thing, you’ve already lost. This thing is not a game. There is no winning. There is only mattering. If you don’t understand that, you aren’t making a difference.

Meaningful for those of you making social applications too, encourage meaningful interactions, not a numbers game.